As an individual venturing into the field of business, you will be overcome with many questions and doubts. This is especially true for individuals entering this arena for the first time. So, as a beginner, naturally, you will consult with the source of knowledge available freely in front of you to gather information and form a perspective about the field of business. You will usually know about the various kinds of businesses and marketing in the business world at this phase. Today, we are here to discuss two types of marketing: direct selling and traditional marketing and understand why direct selling is much better and more effective than traditional marketing. So, let’s dive right into it.
What is Traditional marketing?
Traditional marketing is a term that refers to all kinds of marketing techniques that comes before the advent of digital marketing. In other words, one can define traditional marketing as the oldest form of marketing. This form of marketing will be conducted entirely offline. It includes prints, broadcast, direct mail, phone and other forms of outdoor advertising. The majority of businesses lean towards this marketing because of its familiarity. As a tried and tested method, they feel more comfortable conducting business through the traditional marketing model.
What is Direct selling?
Direct selling is an effective and less costly way to build a highly flexible, low-cost business. It is a method of marketing and retailing goods and services directly to the consumers in their homes or any other location away from permanent retail premises. Word-of-mouth referrals largely drive such types of sales. Products sold through direct selling companies have unique features, are exclusive to the company, and are not available in malls or department stores. The direct selling industry has thrived on this relationship-based marketing type for more than 150 years. Approximately 100 million people worldwide are involved in this industry in both part-time and full-time capacities.
Differences between traditional marketing and direct selling
In traditional marketing mode, the products and services of a business are made available to the customers through the help of mass media marketing, otherwise known as advertisements. They advertise their products through various platforms, including digital platforms, to capture the attention of the maximum number of people. Hence, traditional marketing is the market mode that can spread the word about your product more widely than direct selling. If direct selling is so good, then why do various big enterprises adopt direct selling method marketing? Let’s see.
In the direct selling method of marketing, the products and services of a company are not marketed using advertisements. As stated above, direct selling relies heavily on word of mouth to market its products. The products and services of a direct selling company will only be known to others if the customers recommend it to someone else. As a result, this marketing method is unsuitable for getting your name out into a wider circle. If so, then why is direct selling still considered to be more effective than traditional marketing? Let’s find out.
Why is Direct selling better than Traditional marketing?
Now let me tell you why the direct selling mode of marketing is more effective than the traditional mode of marketing. In the traditional mode of marketing, even though the products are mass advertised, and more people come to know about the brand and the products and services they deliver, it may not be as effective as direct selling. Are you wondering why? This is because exposure doesn’t always equal sales in marketing. Even though direct selling marketing garnered less attention than a traditional mode of marketing, as it is a mode of marketing that passes on from customer to customer, they almost always end in sales.
Moreover, as the producers get a chance to converse directly with customers, they will get more direct feedback and thereby can improve their products according to the customers’ needs. Yes, even if the traditional mode of marketing will get more attention, the direct selling mode of marketing is more efficient as it concentrates on marketing to potential customers in specific. So, what do you think? Did you understand why direct selling mode marketing is more efficient than the traditional mode of marketing? If you want to know more about the direct selling mode of marketing, visit the QNET India page and join us in our successful venture.