Most of us who are aware of the field or marketing option of direct selling are reluctant to enter into it because of our irrational fears. Those irrational fears are formed because of our limited knowledge about the subject matter. Maybe if you are much more familiar with direct selling, you would feel comfortable enough to venture into it. So, today, let’s alleviate that. Why don’t we discuss the various advantages a direct selling method of marketing or sales has? Who knows, maybe this will give you a much clearer picture, thereby encouraging and motivating you to try this method out.
What is a direct selling business?
Direct selling is an effective and less costly way to build a highly flexible, low-cost business. It is a method of marketing and retailing goods and services directly to the consumers in their homes or any other location away from permanent retail premises. Word-of-mouth referrals largely drive such types of sales. Products sold through direct selling companies have unique features, are exclusive to the company, and are not available in malls or department stores. The direct selling industry has thrived on this relationship-based marketing type for more than 150 years. Approximately 100 million people worldwide are involved in this industry in both part-time and full-time capacities.
So, I hope you got a basic idea about the setup of a direct selling business. Direct selling is a non-retail platform both local and global entrepreneurial companies use to market their goods and services to customers. Now, as we have cleared that up, let’s discuss the various advantages the direct selling industry has.
Advantages of Direct selling
Let’s list out the advantages of the direct selling mode of marketing one by one.
More profit
Yes, you heard it right. Direct selling business is a marketing method where the sellers can increase their income by investing more time and energy into it. In most cases, sellers often have the opportunity to write their paychecks and can even increase their earnings by dedicating more of their efforts to sales. In short, if you set clear goals and objectives and make it a point to achieve them, you can earn a lot more in this field of business than any other.
Highly flexible
One of the most attractive advantages of a direct selling mode of marketing is its convenient and highly flexible working hours. That means, in this marketing mode, the sellers can create their schedules and business hours. This allows individuals with full-time jobs, full-time students and others with a rigid day-to-day schedule to participate in it. The fact that this mode of marketing gives the direct sellers the opportunity to work at their own pace is a big advantage.
Cut down the middleman cost
As direct selling takes place in a non-retail environment, the seller doesn’t have to set up a business to offer his products and service to the customers. Considering the fact that a shop is an expensive liability, he is either required to rent or buy and thereby invest. Moreover, the seller will also have to pay property taxes and hire salespersons and other workers to maintain the store. So, you are saving yourself from a lot of unnecessary expenses.
The same goes for advertising expenses. As direct selling marketing relies entirely on the mouth-to-mouth word, this method doesn’t have to rely on advertisements. Usually, the advertisement cost a company puts up is recovered through sales. Yes, that means the cost of advertisement is added to the price of individual products. So, by removing the advertisement cost, the direct sellers can sell the products at a much more reasonable price, and the sellers will only have to pay the product’s value and nothing else.
You are your boss
In the direct selling method, the direct sellers have the opportunity to set their schedules. The direct sellers can set their own rules, goals, sales objectives and customer service standards without constraints or restrictions. The fact that they don’t have to answer to a manager or a higher authority is a very big advantage of direct selling business.
Higher rate of customer satisfaction
Customer satisfaction is the most important driving force of any business. The direct selling marketing method is the best format to concentrate more on your customers. In this selling method, the direct sellers have the opportunity to interact directly with the customers and thereby note and record their reactions. Moreover, this will allow them to understand more about customer preferences and curate their products to deliver to this.
Well, these aren’t the only advantages a direct selling mode of marketing has. But these are some of the major advantages of a direct selling model. So, what do you think? If you want to explore the direct selling business and its possibilities, visit the QNET India page. Join our family and begin your success journey.