How blogging can help your business
Blogging has been a point of interest for the longest of time. People blog about everything in the world including food, fashion etc. Blogging is akin to keeping an online diary or journal. People write about their thoughts, ideas, perspectives and various other things in a blog. Some people maintain a personal blog, while others a professional blog.
Maintaining a blog however requires a lot of effort. And if you wish for it to get recognized, you need to put in the hard work, more like nurture it for it to grow. With all the SEO (Search Engine Optimization) algorithms, it is getting difficult to bring your blog under the limelight
For the best utilization of the blog you should:
Know your audience
You should first decide what you want on your blog, if it is going to be a personal blog or a professional blog. Once the theme of your blog is decided, you can focus on the audience and what they would want. For example, your blog can be like a nutritional blog, wherein you can post recipes for healthy, tasty food. If it’s a professional blog, then you can write about the industry and the ups and downs of it or the ways through which you can work your way up etc.
Writing the blog
Before you start writing, make sure that you have a topic, an outline prepared. Then you should conduct through research on your topic that should mostly cover all that there is. That way, you know what you have to do, and you get it done in a planned manner. Once you are done with the research, compile all your data and get to work.
You should make sure that your content doesn’t look like a block of text. Various studies show that in a blog if there is a block of text, people tend to skip it. Bulleted information or something that takes less effort and is easy to read. Adding bulletin point will make your blog look better and attractive and would engage the reader more.
Making it SEO friendly
Making your article SEO friendly can seem like a task but it isn’t. Making your blog post SEO friendly requires just a few steps and voilà, you got yourself a SEO friendly post. Few steps to make your post SEO friendly:
1. Keyword research
Before you start writing and gathering information, you should do a keyword research. Keyword research is just finding out words that your audience is searching for the most. If you want to dominate the search results, you’ll have to figure out which words your audience actually searches for and use most of it in your article.
2. Structure your blog
Structuring your blog can be very beneficial. You should start off with an introduction, as in how or what the blog is about. Then you should continue with the body of the blog and then move to the conclusion or summing up and the end note. That makes up a pretty good blog. Make sure to add appropriate bulletin points to make it look readable and not like a text blob.
3. Heading and sub-headings
When you use heading and sub-headings, you automatically make your blog easier for the crawlers (SEO Tools) to go through your blog and rank it for its headings and sub-headings too.
4. Add content regularly
Adding content on a regular basis will ensure Google that your blog has information that needs to be put out to people and is useful. Also, if your account has regular posts, Google will deem it trustworthy enough to be recognized.
I have been in the direct selling business for a long time and hence I prefer to write about direct selling and QNET. Blogging can also help increase your market area – you can become a good mentor and help a lot of people reading your blog. You can solve their queries, make them understand certain things. You can also be someone that advises them on how to grow their businesses and what can be done to get them out of a problem. These are a few things that you can do when you start a blog on any topic.
Email me your doubts or questions on blogging or direct selling or QNET on [email protected] and I will answer them .