Direct selling is truly an empowering industry with its safe, comfortable and welcoming work culture. While other business models are causing more and higher challenges for women, direct selling provides an open space to gain financial independence. The challenges a female entrepreneur have to face in direct selling are many. However, it could all be survived with confidence, skills and knowledge. The direct selling industry has been pioneering women empowerment in India.
The very first trouble in the way of an aspiring businesswoman is in entering the business industry. A massive sum of capital is required to start a traditional business. Money is a hurdle that stops many women from pursuing their dreams. Some investors are not willing to invest in female-led entrepreneurship. These discrimination and social situations make it hard for women to enter the business.
On the other hand, a direct selling company does not ask for a huge amount of capital, nor does it require the cost for a physical store or shop. A person can join a direct sales company by simply buying their products. A woman can make a reasonable income by retailing the products.
QNET, a direct selling company in India, ensure diversity inclusion. The company priorities the upliftment of communities that are discriminated and forced to stay in the background.
Women Empowerment in India
Most of the direct sellers in India are women. It means there are millions of women leading successful businesses in the country. A report indicates that about 53 per cent of direct sellers are women. This is exactly why direct selling has an immense impact on women empowerment in India.
Assuming things are easy for women in direct selling or any time they can start a business or become independent is patronizing and narrow-minded. Considering all the challenges women have to go through, not just in business but in all other spheres of life, getting to the point of independence is truly a result of a tough process. Only a collective consciousness of women can break the inequality against women in society.
Through direct selling, millions of women in India overcome dependency on men and become financially independent. It helped improve her skills, leadership abilities, knowledge, confidence and ensured personal and professional development.
Financial Independence
Getting independent financially can immensely impact many other areas of life. One factor that is a hurdle in the way of many people, whether men or women, is money. For women, the struggle gets worse, especially when they need to depend on other people. Being financially independent means the woman can make more choices on her own, pursue anything she wants, whether it is education, entrepreneurship or new experiences.
Money is not everything, but it is quite something. It has way more power on human life than we think. Money is required to take care of ourselves and our family and see places or do what we want. Having enough money can bring great changes in life. And when the situation of a women changes, it will uplift her family and inspire many more women.
With direct selling, a woman can earn great compensation based on her work. Unlike in other industries, there is equal pay for equal work in business. So, the only criteria for reward are hard work. Getting paid for the work and effort is one of the factors that will help achieve equality in the workplace.
Business skills
Women’s literacy rate is lower in India. Fewer women have access to professional education or training than their male counterparts. Skills and education can be serious factors that stop people from achieving their dreams. Thanks to direct selling, it opens a platform for women to do business, with the help of mentoring and training.
Business skills can be developed while working as a direct seller. In direct selling, there will be a network of people interested in business. These business owners will be there to support each other, including developing key skills. All a women need is a passion for learning; if yes, then there is plenty of opportunities to learn in business.
Leadership
Leadership is an innate ability, and a person can develop it only with understanding and experience. Knowledge and experience and many other factors are absolute necessities for leadership. Moreover, leading a network business means you have the best opportunity to grow as a good leader.
How does QNET India empower women?
QNET India is a leading direct selling company. I started my direct selling journey with QNET. It was one of the most rewarding and liberating decisions I have ever made. QNET is a part of women empowerment in India in many ways:
- They provide a diverse, inclusive space that is safe and welcoming for women.
- Most of the independent representatives in QNET are also women.
- The company has one of the best compensation plans in India, guaranteeing financial security.
Furthermore, direct selling with QNET is empowering because of many more reasons. From skill development to work ethic and leadership ability to learning, direct selling gives women a chance to work for their dreams. In addition, with success in this small business, a woman can pursue anything she wants. The entrepreneurial dreams can be kept alive with an opportunity like direct selling.