We humans generally tend to overthink things. This is especially true when we meet with a new concept or idea. We usually approach anything new, be it an individual, idea or job opportunity, with suspicion and fear. In a way, this was one of the biggest hurdles the direct selling or network marketing industry faced in our society. But instead of fearing new things and ideas and keeping them at one hand distance, doing proper research about the job opportunity you intend to will be the smart move. So, let me help you with that. Today, we are going to look into the Future of network marketing in our society based on its performance to date. But before looking deeper into the Future of network marketing, let’s learn a bit about network marketing itself.
What is network marketing?
Network marketing, also known as multi-level marketing (MLM), is a business model in which individuals sell products or services directly to consumers and recruit others to join their sales team. That means in a network marketing company, and distributors are compensated for their sales. Some network marketing companies also give their employees commissions on the sales made by the people they recruit into the business. This creates a network of distributors, each working to build their own sales organization and earn commissions from their team’s sales.
But, not all businesses that follow the network marketing model of sales work in the same way. So, before discovering more about the Future of network marketing, it would be best to understand the different types of network marketing.
Types of network marketing
- Single-Tier Network Marketing: Also known as direct sales or direct selling, this is the simplest form of network marketing. Here an independent representative sells the product directly to a customer and earns a commission from the sales. Companies like QNET India that follow this mode of sales don’t encourage an MLM form of marketing and don’t award any commission based on new recruitments.
- Two-Tier Network Marketing: In this model, distributors earn a commission on their own sales as well as on the sales of those they recruit into the network.
- Multi-Level Network Marketing: In this model, distributors earn a commission on their own sales, as well as on the sales made by the people they recruit into the network, and the people those recruits recruit, and so on.
- Party Plan Network Marketing: This model involves hosting a party or event where a distributor showcases their products to a group of potential customers. The customers then place orders through the distributor, who earns a commission on the sales.
- Hybrid Network Marketing: This model combines elements of different types of network marketing. For example, a company may use a two-tier network marketing structure for its distributors and host party plan events to generate sales.
So, when one states network marketing and speaks about the Future of network marketing, one has to understand which network marketing they are referring to. Finally, let’s come back to the topic and glance into the Future of network marketing.
The Future of network marketing
The Future of network marketing is likely to be shaped by technological advancements and changes in consumer behaviour. But as of now, when we analyze the current social situation, we will arrive at a reasonable idea about what it can be.
One trend that is likely to continue is using social media and other digital platforms for marketing and sales. Direct selling companies like QNET India already use social media to reach a wider audience and connect with potential customers and distributors.
Another trend that may impact the Future of network marketing is the growing demand for sustainable and ethically sourced products. As consumers become more conscious of the impact of their purchasing decisions, network marketing companies may need to adapt by offering products that align with these values.
In addition, advancements in artificial intelligence and automation may also impact the MLM industry. So, right now, under the current circumstances, the Future of network marketing is looking brilliant. If you are planning to take up a job opportunity in direct selling as an independent representative, sign up with reputable direct-selling companies like QNET India. This may be the opportunity for a lifetime. So, go ahead and learn more about direct selling by visiting the official website of QNET India.