Direct selling is a field of occupation that is relatively new in India. Even now, when it is considered as one of the best job opportunities that suits the economy of India, a vast majority of our population is not even aware of it. Many need to become more familiar with the business model, which makes them question and doubt it. This ignorance our lack of information on the part of our society is preventing them from tapping into a job opportunity that could help them achieve financial stability without much risk. So, today, let’s look closely at the direct selling industry in India, including its history and its current state. But before that, let’s learn what direct selling is.
What is direct selling?
Direct selling refers to the business model in which products or services are sold directly to consumers by independent sales representatives. In this sales method, the entrepreneurs choose to sell their products without the need for a physical retail store or intermediary. That means they don’t depend on any advertisement industry or other promotional methods to boost or sell their products. In this model, sales representatives typically earn commissions based on the sales they generate.
Direct selling can also take many forms, including in-person sales presentations, home parties and online sales. This is one of many flexibility direct selling as a job opportunity offers. Direct selling offers a flexible and entrepreneurial opportunity for individuals who want to start their own businesses or earn additional income part-time. But it is not only advantageous for the sellers or independent representatives. Direct selling is also an excellent marketing method that benefits the customers too.
In the direct selling marketing method, consumers get the opportunity to purchase products directly from the source, often at a discounted price, because they don’t have to spend money on any intermediaries or physical stores. Moreover, the marketing method also enables the customers to receive personalized service and support from the sales representatives. Now, as we have learned a bit about direct selling in general, let’s learn more about the history of direct selling in India.
The history of direct selling in India
The direct selling industry in India has a long and complex history, dating back to the 1950s. During this time, several small, local companies had already begun to sell products door-to-door. At the time, they used a network of independent sales representatives to market their goods.
By the 1980s and 1990s, the direct selling industry in India saw significant growth as several multinational companies entered the market. However, the industry was largely unregulated during this time, leading to several fraudulent companies and pyramid schemes taking advantage of unsuspecting consumers.
As a result, the Indian government passed the Prize Chits and Money Circulation Schemes (Banning) Act in 1978, making promoting, organizing, or participating in any money circulation scheme illegal. The government also established guidelines for direct selling companies, requiring them to register with the Registrar of Companies and to comply with certain ethical standards. This helped the industry to be more transparent and also gave credibility to genuine direct-selling companies like QNET India.
Despite these regulations, the direct selling industry in India continued to face challenges in the early 2000s. As a result, in 2005, the government introduced the Direct Selling Guidelines, which provided further clarity and protection for consumers and direct-selling companies alike. These guidelines required direct-selling companies to provide clear information on their products and compensation plans and ensure their sales representatives were properly trained and certified. Since the introduction of these guidelines, the direct selling industry in India has continued to grow and evolve.
The current state of the direct selling industry in India
With several reputable companies like QNET India now operating in the market, the direct selling industry is flourishing. Currently, the industry remains an important part of India’s economy. It provides employment opportunities for millions of people and thereby contributes significantly to the country’s GDP.
If one has to put the growth in figures, the direct selling industry in India was growing rapidly, with an estimated market size of over USD 2.5 billion and a CAGR of 4.8% from 2016 to 2021. Health and wellness products, personal care and beauty products primarily dominated the industry.
Overall, the direct selling industry in India has the potential to grow further as more people seek flexible work opportunities and access to a wider range of products. As companies like QNET India continue to maintain high ethical standards and comply with regulatory requirements to ensure long-term sustainability and growth, the industry has a long and bright future. So, go ahead and become a part of the QNET India family as early as possible.