Irrespective of the nature of the business, an ethical code of conduct contributes to transparency and loyalty. Direct selling is customer centric and involves strategies that are catered to enhance product delivery and customer service.
Code of ethics should be aligned to match organizational goals and protect a general sense of public interest. QNET code of ethics are thoughtfully formulated and protects the customers interest. It promotes the commitment to serve and provide customers with the right to any product or policy related information. Though the network selling industry is a tough one to crack in terms of success and brand awareness, with an ethical code of conduct, customers can relate to the brand and contribute to future business referrals.
Therefore, a strategized framework that comprises of an ethical code of conduct promotes a sense of discipline and uniformity within the organization.
Ethical Code of Conduct- Be Present and Serve
The success of a direct selling organization depends on several aspects. Transparency in communication with respect to legal and regulatory norms is as important as setting ground rules pertaining to employee behaviour, customer engagement and team performance. Here are examples of code of ethics that can complement and improve organizational productivity.
Legal Implications- Keep Your Workforce Informed
In general, code of ethics entails details that everyone is clear on company vision, mission, and aspirations. Having a designated system that provides information regarding the same reduces interpersonal and departmental conflicts. Most of the ethical issues boil down to legal constraints. Though most of direct selling business owners do not feel it necessary to convey the same to their employees, it is extremely important to maintain a level of honesty and integrity.
QNET direct selling incorporates a collaborative approach and works with independent entrepreneurs. The brand is completely transparent about their policies that helps sellers frame their own decisions. Laying down ground rules with respect to legal obligations can help your workforce provide their own opinions for a flexible approach. The reason why a system is important is because it reminds employees that their actions on either positive or negative side can lead to associated consequences.
In order to make things easier, organizations can partner with legal entities that provide a holistic approach to curating strategies for more clarity.
Impact of Formulating a Regulatory Structure
Regulatory issues are quite different from legal issues. Though it does not involve breaking the law, a regulatory structure sets into place a sequence of processes that elaborate on company policies and procedures. For example, in a direct selling organization, client and customer information should strictly be kept confidential. With real time data management techniques, QNET opportunities involve catering to diverse requirements without impacting the brand image in a negative way.
An ethical code of conduct should enable distributors to facilitate independent decision making. The QNET registration process minimizes paperword in the digitized world. Distributors are provided resources that help them learn at their own pace for maximum results. Regulatory norms also involve rules that specify how direct sellers should interact with individual customers. For example, exaggerating on product features for increase in sales is definitely not an ethical way to go about promoting products.
Giving Back to the Community- Value Based Ethical Conduct
The intention of any direct selling organization is to give back to the society. This develops a sense of loyalty from a consumer perspective. With conscious consumerism on the rise, customers associate with brands who promote CSR initiatives. This gives customers the benefit of resonating with diverse QNET products. For example, setting a code of ethics increases brand awareness and reputation. QNET India conducts blood donation camps that creates awareness about the importance of becoming a donor. Also, the QNET RYTHM foundation works on enriching lives of children and women in the most remote localities.
Nature of Work/Professionalism
By far the most important aspect of setting an ethical code of conduct is to portray a sense of professionalism. This involves diligently working according to norms set and facilitating healthy workforce engagement.
An ethical code of conduct has associated implications. In conclusion, pursuing a career in direct selling can offer benefits and help you be your own boss!
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