Impact of Leadership in the 21st Century

Considering the monotony in a corporate structure and the rapid surge in entrepreneurship, the power of self-employment is significant. The COVID19 pandemic has shut business operations globally. This has resulted in rising unemployment rates and affected the national economy. However, on the bright side, direct selling brands are capitalising on the demand for independent career opportunities. For example, QNET, a direct selling enterprise, empowers aspiring direct sellers to take charge and unleash their true potential. Leadership is a very important aspect of business success. From creating a business idea to launching a product in the market, leadership guides a collective workforce.

A lot has changed in the last decade or so. With technological advancements, brands are becoming smarter and transitioning to work with the gig economy. Freelancing opportunities have increased, and so has the freedom to adapt to agile business networks. As a QNET representative, people can access customised content, upskill performance and be their own boss!

What Does it Take to Lead?

Leaders are not born but are made. It takes experience, expertise and commitment to excel as a leader. In a competitive environment such as direct selling, brands/entrepreneurs must constantly innovate to adapt, motivate and transform. In its true essence, leadership involves several aspects. For example, aspiring leaders in any business structure drive to empower employees, constantly innovate, facilitate creativity, and open to business suggestions. With millennials constantly on the move, brand leaders must create possibilities that allow people to pursue their passion and make room for alternate resources. For example, rather than employing a full-time workforce, brans must collaborate with a distributed workforce. This allows people to learn at their own pace, monitor performance at every stage and devise strong business strategies.

Leadership at QNET India

QNET, a direct selling enterprise, relies on a diverse product portfolio. In addition to this, an accessible registration process paves the way for accessibility, which is the need of the hour. QNET distributors work with a network of direct sellers and can earn commission based on product sales. Also, with customised training content, representatives can learn at their convenience and enhance customer engagement. Leadership at QNET India is participative and allows direct sellers to follow their passion. With guidance and support at every step, IR’s are committed to performing and determined to move up the ladder!

Let us now examine traits of leadership in the 21st century.

Cultivating Courage & Confidence

The true mark of a leader lies in their ability to focus on a collective objective. Instilling courage and motivating a diverse workforce can result in peer engagement and team empowerment. Even though not everyone has the required expertise to become a leader, leadership can impact brand credibility and self-development with the necessary tools and resources.

Building Relationships

There are several avenues where people can aspire to be their own boss. For example, a recent Business Standard report proves that 53% of entrepreneurs/leaders in the direct selling industry are women. This goes to show that a career in direct selling is both empowering and transformative. Since direct selling primarily relies on personalised customer experiences, leadership must be directed towards establishing strong business relationships.

Create Value for Customers and Employees

The saying, “customer is king”, is true in every sense in a business to consumer environment. The market of a true leader rests in the ability to create value for both clients and employees. For example, it is extremely important to recognise and reward a distributed workforce. On the other hand, business leaders must invest in resources that generate potential leads and generates value for existing customers.

To conclude, considering the benefits of independent leadership in entrepreneurship, a career in direct selling is worth pursuing. Register with QNET India today and take charge!