When one fumble across the term direct selling, wouldn’t they have wondered what it exactly is? Well, as a fact, a majority of our population is not familiar with the concept of direct selling, right? We have never been educated or introduced to the concept by our education system. Well, our educational system doesn’t provide us with much practical knowledge and information regarding the world of finance and money management. Just like a majority of us weren’t educated to file our own tax, the majority were also brought up ignorant of the facts and existence of direct selling. So, isn’t it time for us to ask for direct selling kya hai?
Direct selling kya hai?
Well, you won’t get information regarding direct selling until and unless you ask for it. That is the sad reality of our world. Most often, people miss the opportunity to indulge in this excellent financial opportunity just because they didn’t get a chance to get introduced to it. That’s unfortunate, right? So, let’s ensure that none of us has to go through the same situation. Today, I’ll detail every single aspect of direct selling you need to know so that you will form a perfect or at least basic understanding of direct selling. So, let’s dive right in.
First, let; ‘s answer the most basic question. Direct selling kya hai or what exactly is direct selling? Direct selling is an effective and less costly way to build a highly flexible, low-cost business. It is a business model where products are made available to customers via a non-retail platform like someone’s home, online platforms, or other venues other than a store. So, I hope you got a basic idea about the setup of a direct selling business. So, the proper answer to the question direct selling kya hai, will be this. Direct selling is a non-retail platform both local and global entrepreneurial companies use to market their goods and services to customers. So your next question will probably be, how is it better than normal stores?
The difference between direct selling and retail stores
It is relatively very simple. The brand doesn’t have to bear advertising costs and other overhead expenses in a direct selling marketing system. Don’t get me wrong. It is not only the brand that benefits from this marketing format. When the unnecessary expenditure in the form of advertisement, retail rent etc. which can be collectively termed as go-between cost, gets reduced, the products and services made available by the brand will come at their original rate to the buyer with no additional charges. This means that consumers can buy these products at a relatively cheaper rate.
So, I do hope you have come to an understanding about direct selling business kya hai. Now, let’s look at the various advantages this mode of marketing brings forth to both the brand and the consumer.
The advantages of direct selling
Direct selling is a much more advantageous mode of marketing to both the customers and the sellers. Do you need clarification? Well, let me explain. Direct selling creates a platform where both the customer and the seller can interact directly with each other. Do you know how advantageous this is?
When the seller gets an opportunity to converse directly with the consumer, they will have a direct and forward understanding of the likes and expectations a consumer have towards their product. They will be able to assess consumer behaviour and market their products accordingly directly. Moreover, when the producer and the consumer get an opportunity to converse directly with each other, the producer will be able to understand more about what their consumer thinks and feels about their products. This direct approach will help the producer curate, adjust and manufacture products that serve the consumer’s palette.
Then what about consumers? Well, isn’t it obvious? Consumers who purchase from a direct selling business can directly convey their experiences and review the manufacturer themselves. This will give them a better chance to make the necessary changes they deem fit with their purchase and curate an item that is favourable to them.
Moreover, when a customer can directly converse with the manufacturer, they ensure that their feedback, concerns and queries are properly addressed. Moreover, while purchasing directly from the hands of the producer, they can avail the product at its real manufacturing cost. That means they don’t have to pay for the shipping, advertising and retail costs out of their pocket. That’s great, isn’t it? So what are you waiting for? Learn more about direct selling and be a direct seller with the help of QNET. Welcome to a world of smart and efficient marketing.