The direct selling industry in India has been growing steadily over the past few years, and its future looks promising. With the spread of COVID and people being subjected to spending most of their time in the confines of their houses, people began to prefer online shopping and got used to it. This, on one, has boosted the direct selling industry and thereby brightened its future in India. Well, before pointing out the future of the direct selling industry, let’s find out how COVID impacted the direct selling industry in India.
Impact of COVID on direct selling in India
The COVID-19 pandemic has significantly impacted the direct selling industry in India, both positively and negatively. Due to COVID, the demand for health and wellness products increased dramatically. The pandemic has led to a heightened awareness of health and wellness, and people are turning to direct-selling companies for products that can help them to boost their immunity.
COVUD also pushed us as a community towards e-commerce and digital sales. With lockdowns and restrictions on physical movement, direct-selling companies have embraced digital platforms to reach their customers. This shift has allowed companies to reach a larger audience and expand their customer base. This also made the purchase easier for the customers, increasing the popularity of direct selling business. This had a direct impact on the future of direct selling in India.
COVID also hindered the usual person-to-person marketing mode of direct selling and made even the party mode of marketing difficult. So, it wasn’t all positive outcomes. So, let’s find out how the future of direct selling in India looks at the moment.
The future of direct selling in India
- Rising demand for quality products: Direct selling companies offer a wide range of such products that cater to the specific needs of consumers. Hence, with the increasing awareness of health and wellness, there is a growing demand for quality products. People are looking for products that are safe, effective, and affordable. Direct selling companies like QNET successfully identified this opportunity. They curated healthcare products that is safe and natural to meet this demand. This helped them to flourish.
- Increasing entrepreneurship: Direct selling provides a platform for individuals to start their own businesses and become entrepreneurs. This particularly appeals to young people looking for flexible work opportunities and the chance to be their own boss. As most individuals have gotten used to flexible work hours due to COVID, more people are looking for a job opportunity and prefer it more than the traditional 9 to 6 jobs.
- Digital transformation: The growth of e-commerce and the increasing use of social media have made it easier for direct-selling companies to reach customers and promote their products. This has opened up new opportunities for growth and expansion in the industry. Because of COVID, the direct selling companies were forced to explore the internet and thereby found out this whole world they could use to market their products. This has played a significant part in determining the future of direct selling in India.
- Government support: The Indian government has recognized the potential of the direct selling industry and has taken steps to support its growth. In 2016, the government introduced guidelines to regulate the industry and protect consumers from fraud. This has made the direct selling industry more transparent. This transparency and security on the part of the government has attracted a lot of new customers to buy from the business.
- Growing middle class: The expanding middle class in India is expected to drive the growth of the direct selling industry. With increasing disposable incomes and changing consumer preferences, there is a growing demand for high-quality products and services.
To Conclude
As of now, the future of the direct selling industry in India is looking promising. As direct selling industries like QNET India managed to utilize the sales opportunity presented to them during COVID, they managed to establish themselves. Overall, the future of direct selling in India looks bright. The industry is well-positioned to exploit the growing demand for quality products, increasing entrepreneurship, digital transformation, government support, and a growing middle class. So, don’t have cold feet. Go ahead and join QNET India, one of the reputed direct-selling businesses in the world and secure your bright future.